Orange Distribution Solutions Inc
Orange Distribution Solutions Inc
OrangeDS: Global shipping reimagined with engaging, user-centric design that streamlines workflows and boosts retention.
OrangeDS: Global shipping reimagined with engaging, user-centric design that streamlines workflows and boosts retention.
Client
OrangeDS
OrangeDS
Industry
Shipping E-Commerce
Shipping E-Commerce
Service
Visual Design (UI/UX), Iconography
Visual Design (UI/UX), Iconography
Duration
2 Years
2 Years
OVERVIEW
OrangeDS is a global shipping firm. I helped to transform complex logistics into intuitive, engaging designs that enhanced digital experiences, improved user flow, and elevated brand perception across touchpoints.
OrangeDS is a global shipping firm. I helped to transform complex logistics into intuitive, engaging designs that enhanced digital experiences, improved user flow, and elevated brand perception across touchpoints.
THE CHALLENGE
OrangeDS needed to stand out in a saturated market. Their site was cluttered, text-heavy, and lacked cohesive visuals, leading to poor user retention. Goal was to modernize the experience to attract, engage, and convert new global clients.
OrangeDS needed to stand out in a saturated market. Their site was cluttered, text-heavy, and lacked cohesive visuals, leading to poor user retention. Goal was to modernize the experience to attract, engage, and convert new global clients.
THE SOLUTION
I worked closely to create a fresh UI/UX, introduced custom iconography, refined typography, and restructured content for clarity. By aligning the digital platform with the brand's core identity, I made complex shipping processes simple and intuitive across digital and physical touchpoints.
I worked closely to create a fresh UI/UX, introduced custom iconography, refined typography, and restructured content for clarity. By aligning the digital platform with the brand's core identity, I made complex shipping processes simple and intuitive across digital and physical touchpoints.
THE RESULT
Launched new website, boosting traffic 30% and increasing session time by 25%. Streamlined design grew inquiries 40%. Refreshed visuals raised booth visitors 50% at expos, improving brand recognition.
Launched new website, boosting traffic 30% and increasing session time by 25%. Streamlined design grew inquiries 40%. Refreshed visuals raised booth visitors 50% at expos, improving brand recognition.
Conclusion
I’m incredibly proud of my work with OrangeDS, where I adapted quickly to the complex demands of the shipping industry and learned the importance of clear communication and design management in a fast-paced environment. Balancing creative freedom with strategic goals was key to delivering designs that resonated with users and elevated OrangeDS’s brand. This experience deepened my appreciation for how thoughtful design can simplify complexity and drive real business impact.
I’m incredibly proud of my work with OrangeDS, where I adapted quickly to the complex demands of the shipping industry and learned the importance of clear communication and design management in a fast-paced environment. Balancing creative freedom with strategic goals was key to delivering designs that resonated with users and elevated OrangeDS’s brand. This experience deepened my appreciation for how thoughtful design can simplify complexity and drive real business impact.
For more detailed process and work visit: OrangeDS